CIPA is a plaintiff risk, not a regulator risk, and the claims are built from what your site loads before a visitor makes any consent choice. Here are the two theories, the statutory damages arithmetic, and where the courts currently disagree.
Honoring the GPC signal does not retire the Do Not Sell or Share link, and posting the link does not excuse ignoring the signal. They sit in different sections and serve different visitors. Here is what each covers, and where the one narrow exception sits.
California is the loudest, not the only one. Colorado, Connecticut, Texas, and Vermont each fold a universal opt-out mechanism into their own statutes, on their own dates and in their own words. Virginia is the instructive exception.
Test your own site's Global Privacy Control handling
The free check sends a real GPC signal to one URL and shows whether marketing trackers stop. Claim the result into a free account and your first full audit is included.