In early September CalPrivacy fined a B2B contact-data company $36,400 for never registering as a data broker, then issued an advisory putting brokers on the hook for $200 a day if their registry filing is wrong. Both moves point straight at adtech and lead-gen companies that don't think of themselves as brokers.
SB 690 has not become law. It passed the Legislature on August 28, 2026 and sits with Governor Newsom until September 30, 2026, when it becomes a statute unless he vetoes it. Here is exactly what it would change, what it leaves untouched, and what stays worth checking either way.
In a single week, CalPrivacy fined two out-of-state data brokers a combined $168,890 — LocateSmarter $116,490 in the Agency's first action under both the CCPA and the Delete Act, Cybba $52,400 for never registering. The data-minimization holding reaches far beyond brokers. Here's what changed and who's exposed.
As of August 1, 2026, one request on California's DROP platform reaches every registered data broker at once, on a 45-day clock backed by $200-a-day fines. Plenty of businesses qualify as brokers without realizing it. Here's what changed and how to check.
CalPrivacy just launched its first industry-wide CCPA audit, and it's aimed at gig economy apps. The focus is access rights: whether people can actually see the data collected on them. Here's what it means for every business.
California's largest CCPA penalty at the time hit Disney for incomplete opt-outs, ad-tech data sharing, and ignoring the GPC signal. Here's what went wrong and how Privisy would have caught it.
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