§ 1798.120StatuteAudited by Privisy

Right to Opt-Out of Sale of Personal Information

Effective January 1, 2020Reviewed January 2026

Audited by Privisy — The Privisy scanner actively tests for compliance with this requirement. Findings linked to this citation appear in your scan report.

What it requires

Consumers have the right to direct a business not to sell their personal information. This right must be prominently disclosed in the privacy policy, and businesses must honor opt-out requests within 15 business days.

Legal text (excerpt)

A consumer shall have the right, at any time, to direct a business that sells personal information about the consumer to third parties not to sell the consumer's personal information.

California Consumer Privacy Act / California Privacy Rights Act§ 1798.120, Statute, effective 2020

Primary source

📄California Privacy Protection Agency (CPPA)§ 1798.120: Right to Opt-Out of Sale of Personal Information

Privisy checks

The following Privisy scanner checks are grounded in this citation:

  • Do Not Sell or Share Link
  • Right to Opt-Out

Legal notice: This page is for informational purposes only and does not constitute legal advice. The legal text excerpt is reproduced from official public sources and is current as of the stated effective date. Laws change — verify against the authoritative source and consult a licensed attorney for compliance guidance.

Stop Guessing. Start Knowing.

Find out exactly where your website stands before a regulator does.

Get My Compliance Audit