§ 1798.120StatuteAudited by Privisy

Consumers’ Right to Opt Out of Sale or Sharing of Personal Information

Effective January 1, 2020Reviewed January 2026

Audited by Privisy — The Privisy scanner actively tests for compliance with this requirement.

What it requires

Consumers have the right to direct a business not to sell or share their personal information with third parties. This right must be prominently disclosed in the privacy policy. Businesses may not sell or share personal information of consumers under 16 without opt-in consent (under 13 requires parental consent). Once a consumer opts out, the business must honor the direction unless the consumer subsequently provides consent.

Legal text (excerpt)

A consumer shall have the right, at any time, to direct a business that sells or shares personal information about the consumer to third parties not to sell or share the consumer's personal information. This right may be referred to as the right to opt out of sale or sharing.

California Consumer Privacy Act / California Privacy Rights Act§ 1798.120, Statute, effective 2020

Primary source

📄California Privacy Protection Agency (CPPA)§ 1798.120: Consumers’ Right to Opt Out of Sale or Sharing of Personal Information

Privisy checks

The following Privisy scanner checks are grounded in this citation:

  • Do Not Sell or Share Link
  • Right to Opt-Out

Legal notice: This page is for informational purposes only and does not constitute legal advice. The legal text excerpt is reproduced from official public sources and is current as of the stated effective date. Laws change — verify against the authoritative source and consult a licensed attorney for compliance guidance.

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