§ 7013RegulationAudited by Privisy

Notice of Right to Opt-out of Sale/Sharing and the “Do Not Sell or Share My Personal Information” Link

Effective March 29, 2023Reviewed January 2026

Audited by Privisy — The Privisy scanner actively tests for compliance with this requirement.

What it requires

A business that sells or shares personal information must post a "Do Not Sell or Share My Personal Information" link in the header or footer of its homepage. In lieu of this link, a business may instead provide the Alternative Opt-out Link (§ 7015) or process opt-out preference signals in a frictionless manner (§ 7025(f)-(g)). The Notice of Right to Opt-out must be posted at the destination webpage of the link or within the privacy policy.

Legal text (excerpt)

The "Do Not Sell or Share My Personal Information" link shall be a conspicuous link that complies with section 7003, subsections (c) and (d) and is located at either the header or footer of the business's internet homepage(s).

California Consumer Privacy Act / California Privacy Rights Act§ 7013, Regulation, effective 2023

Primary source

📄California Privacy Protection Agency (CPPA)§ 7013: Notice of Right to Opt-out of Sale/Sharing and the “Do Not Sell or Share My Personal Information” Link

Privisy checks

The following Privisy scanner checks are grounded in this citation:

  • Do Not Sell or Share Link
  • Alternative Opt-Out Link
  • Third-Party Request Inventory
  • Right to Opt-Out

Legal notice: This page is for informational purposes only and does not constitute legal advice. The legal text excerpt is reproduced from official public sources and is current as of the stated effective date. Laws change — verify against the authoritative source and consult a licensed attorney for compliance guidance.

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