CCPA/CPRA § 7013
Notice of Right to Opt-out of Sale/Sharing and the “Do Not Sell or Share My Personal Information” Link
The Privisy audit tests this section. See the checks
- Source
- Regulation
- In force from
- January 1, 2026
- Last reviewed
- September 2026
- Framework
- CCPA/CPRA
What it requires
A business that sells or shares personal information must post a "Do Not Sell or Share My Personal Information" link in the header or footer of its homepage. In lieu of this link, a business may instead provide the Alternative Opt-out Link (§ 7015) or process opt-out preference signals in a frictionless manner (§ 7025(f)-(g)). The Notice of Right to Opt-out must be posted at the destination webpage of the link or within the privacy policy.
Regulation text
The "Do Not Sell or Share My Personal Information" link shall be a conspicuous link that complies with section 7003, subsections (c) and (d) and is located at either the header or footer of the business's internet homepage(s).
California Consumer Privacy Act / California Privacy Rights Act, § 7013Read the full section from California Privacy Protection Agency (CalPrivacy)
How Privisy tests it
- Do Not Sell or Share Link
Homepage must carry prescribed opt-out link
- Alternative Opt-Out Link
- Generic Privacy Controls Link
Generic labels do not satisfy the prescribed link title
- Consent Mechanism Presence
Selling or sharing triggers the duty to post a notice of right to opt-out and an opt-out link
- Third-Party Marketing Trackers
Marketing/social trackers generally evidence sale or sharing
- Third-Party Request Inventory
- Third-Party PII Transmission
PII flows that amount to a sale or sharing require the Notice of Right to Opt-out (§ 7013(e)) and the opt-out link or a permitted alternative (§ 7013(c)-(d)); disclosures to service providers or contractors under the required written contract are not a sale or sharing (§ 7026(f)(1))
- Policy: Right to Opt-Out
The audit runs these checks against your live site and shows the evidence behind every result.
Get Your AuditThis page is for information only and is not legal advice. The excerpt is reproduced from official public sources and was checked against them on the last-reviewed date above. Laws change: check the authoritative source and consult a licensed attorney for compliance guidance.