CCPA/CPRA § 7014
Notice of Right to Limit and the “Limit the Use of My Sensitive Personal Information” Link
The Privisy audit tests this section. See the checks
- Source
- Regulation
- In force from
- January 1, 2026
- Last reviewed
- September 2026
- Framework
- CCPA/CPRA
What it requires
A business that uses or discloses a consumer's sensitive personal information for purposes other than those specified in § 7027(m) must provide the Notice of Right to Limit and a "Limit the Use of My Sensitive Personal Information" link in the header or footer of its homepage. In lieu of that link it may provide the Alternative Opt-out Link (§ 7015), but it must still post the Notice of Right to Limit. The obligation does not apply if the business only uses and discloses sensitive PI for § 7027(m)-specified purposes and states so in its privacy policy, or if it only collects or processes sensitive PI without the purpose of inferring characteristics about the consumer and states so in its privacy policy. Which data counts as sensitive comes from § 7001(bbb), which since January 1, 2026 includes all personal information of a consumer the business actually knows is under 16, so a business that collects age can owe this link on that basis alone.
Regulation text
A business that uses or discloses a consumer's sensitive personal information for purposes other than those specified in section 7027, subsection (m), shall provide the Notice of Right to Limit to consumers as follows:
California Consumer Privacy Act / California Privacy Rights Act, § 7014Read the full section from California Privacy Protection Agency (CalPrivacy)
How Privisy tests it
- Limit Use of Sensitive Personal Information Link
Link and Notice of Right to Limit are owed only when sensitive PI is used or disclosed for purposes other than those listed in § 7027(m) (§ 7014(e), (g))
- Policy: Right to Limit Sensitive PI
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Get Your AuditThis page is for information only and is not legal advice. The excerpt is reproduced from official public sources and was checked against them on the last-reviewed date above. Laws change: check the authoritative source and consult a licensed attorney for compliance guidance.