Alternative Opt-Out Link
Audited by Privisy — The Privisy scanner actively tests for compliance with this requirement.
What it requires
A business choosing to use the Alternative Opt-out Link must title the link "Your Privacy Choices" or "Your California Privacy Choices" AND must include the official CPPA opt-out icon adjacent to the title — both elements are required. The link must be a conspicuous link in the header or footer of the homepage and must direct consumers to a webpage where they can exercise both their opt-out of sale/sharing right and their right to limit sensitive PI use.
Legal text (excerpt)
A business that chooses to use an Alternative Opt-out Link shall title the link, "Your Privacy Choices," or, "Your California Privacy Choices," and shall include the following opt-out icon adjacent to the title.
Primary source
📄California Privacy Protection Agency (CPPA) — § 7015: Alternative Opt-Out Link ↗Privisy checks
The following Privisy scanner checks are grounded in this citation:
- ⚡Alternative Opt-Out Link
Legal notice: This page is for informational purposes only and does not constitute legal advice. The legal text excerpt is reproduced from official public sources and is current as of the stated effective date. Laws change — verify against the authoritative source and consult a licensed attorney for compliance guidance.