CCPA/CPRA § 7015
Alternative Opt-out Link
The Privisy audit tests this section. See the checks
- Source
- Regulation
- In force from
- January 1, 2026
- Last reviewed
- September 2026
- Framework
- CCPA/CPRA
What it requires
A business choosing to use the Alternative Opt-out Link must title the link "Your Privacy Choices" or "Your California Privacy Choices" AND must include the official CPPA opt-out icon adjacent to the title: both elements are required. The link must be a conspicuous link in the header or footer of the homepage and must direct consumers to a webpage where they can exercise both their opt-out of sale/sharing right and their right to limit sensitive PI use.
Regulation text
A business that chooses to use an Alternative Opt-out Link shall title the link, "Your Privacy Choices," or, "Your California Privacy Choices," and shall include the following opt-out icon adjacent to the title.
California Consumer Privacy Act / California Privacy Rights Act, § 7015Read the full section from California Privacy Protection Agency (CalPrivacy)
How Privisy tests it
- Do Not Sell or Share Link
Alternative Opt-out Link may be used in lieu of the standard link
- Alternative Opt-Out Link
Exact title plus adjacent opt-out icon required (§ 7015(b))
- Generic Privacy Controls Link
Generic labels do not satisfy the § 7015(b) title/icon requirements
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Get Your AuditThis page is for information only and is not legal advice. The excerpt is reproduced from official public sources and was checked against them on the last-reviewed date above. Laws change: check the authoritative source and consult a licensed attorney for compliance guidance.