GPC: No Notifications or Interstitials in Frictionless Mode

What it requires

Under the frictionless processing path, a business is prohibited from displaying any notification, pop-up, text, graphic, animation, sound, video, or interstitial content in response to an opt-out preference signal. Two exceptions apply: the business may show opt-out status (e.g., "you are opted out"), and may provide a link to a privacy settings page, menu, or similar interface through which the consumer can consent to the business ignoring the signal, provided the link itself complies with (f)(1)-(3). Both exceptions have been in force since the March 29, 2023 text; the Register 2025, No. 39 package substantively amended (c)(3), (c)(4) and (c)(6) and amended (f)(3) only typographically, resetting "(f)(1) through (3)" as "(f)(1)-(3)".

Regulation text

Except as allowed by these regulations, processing an opt-out preference signal in a frictionless manner as required by Civil Code section 1798.135, subdivision (b)(1), means that the business shall not: [...] (3) Display a notification, pop-up, text, graphic, animation, sound, video, or any interstitial content in response to the opt-out preference signal. However, a business's display of whether the consumer visiting their website has opted out of the sale or sharing their personal information shall not be considered a violation of this regulation. The business may also provide a link to a privacy settings page, menu, or similar interface that enables the consumer to consent to the business ignoring the opt-out preference signal with respect to the business's sale or sharing of the consumer's personal information provided that it complies with subsections (f)(1)-(3).

California Consumer Privacy Act / California Privacy Rights Act, § 7025(f)(3)Read the full section from California Privacy Protection Agency (CalPrivacy)

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