CCPA/CPRA § 7001(p)
Definitions: Financial Incentive
Reference only. The Privisy audit does not test this section.
- Source
- Regulation
- In force from
- January 1, 2026
- Last reviewed
- October 2026
- Framework
- CCPA/CPRA
What it requires
Subdivision (p) defines a financial incentive as any program, benefit, or other offering, payments to consumers included, given in exchange for the collection, retention, sale, or sharing of personal information, and it counts price or service differences as financial incentives too. A loyalty program, a rewards scheme, or a discount offered for an email address can therefore fall inside the definition, and a business that offers one owes the Notice of Financial Incentive in § 7016.
Regulation text
(p) “Financial incentive” means a program, benefit, or other offering, including payments to consumers, for the collection, retention, sale, or sharing of personal information. Price or service differences are types of financial incentives.
California Consumer Privacy Act / California Privacy Rights Act, § 7001(p)Read the full section from California Privacy Protection Agency (CalPrivacy)
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