Consumers’ Right of No Retaliation Following Opt Out or Exercise of Other Rights

What it requires

Businesses may not discriminate against or retaliate against consumers who exercise their CCPA rights, including by denying goods or services, charging different prices, or providing a lower quality of service. However, a business may offer financial incentives (including payments or price differences) for the collection, sale, sharing, or retention of personal information, provided the difference is reasonably related to the value of the consumer's data and the consumer gives prior opt-in consent.

Statute text

A business shall not discriminate against a consumer because the consumer exercised any of the consumer's rights under this title, including, but not limited to, by: (A) Denying goods or services to the consumer. (B) Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties. (C) Providing a different level or quality of goods or services to the consumer.

California Consumer Privacy Act / California Privacy Rights Act, § 1798.125Read the full section from California Privacy Protection Agency (CalPrivacy)

How Privisy tests it