Consumers’ Right of No Retaliation Following Opt Out or Exercise of Other Rights
Audited by Privisy — The Privisy scanner actively tests for compliance with this requirement.
What it requires
Businesses may not discriminate against or retaliate against consumers who exercise their CCPA rights, including by denying goods or services, charging different prices, or providing a lower quality of service. However, a business may offer financial incentives — including payments or price differences — for the collection, sale, sharing, or retention of personal information, provided the difference is reasonably related to the value of the consumer's data and the consumer gives prior opt-in consent.
Legal text (excerpt)
A business shall not discriminate against a consumer because the consumer exercised any of the consumer's rights under this title, including, but not limited to, by: (A) Denying goods or services to the consumer. (B) Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties. (C) Providing a different level or quality of goods or services to the consumer.
Primary source
📄California Privacy Protection Agency (CPPA) — § 1798.125: Consumers’ Right of No Retaliation Following Opt Out or Exercise of Other Rights ↗Privisy checks
The following Privisy scanner checks are grounded in this citation:
- ⚡Non-Discrimination
Legal notice: This page is for informational purposes only and does not constitute legal advice. The legal text excerpt is reproduced from official public sources and is current as of the stated effective date. Laws change — verify against the authoritative source and consult a licensed attorney for compliance guidance.