GPC — Conflict with Financial Incentive Programs
Audited by Privisy — The Privisy scanner actively tests for compliance with this requirement.
What it requires
When an opt-out preference signal conflicts with a consumer's participation in a financial incentive program that requires consent to sale or sharing, the business may notify the consumer that processing the signal would withdraw them from the program and ask them to affirm intent to withdraw. If the consumer affirms, the business must process the opt-out; if the consumer does not affirm, the business may ignore the signal for that program as long as the consumer is known to it.
Legal text (excerpt)
If the opt-out preference signal conflicts with the consumer's participation in a business's financial incentive program that requires the consumer to consent to the sale or sharing of personal information, the business may notify the consumer that processing the opt-out preference signal as a valid request to opt-out of sale/sharing would withdraw the consumer from the financial incentive program and ask the consumer to affirm that they intend to withdraw from the financial incentive program.
Primary source
📄California Privacy Protection Agency (CPPA) — § 7025(c)(4): GPC — Conflict with Financial Incentive Programs ↗Privisy checks
The following Privisy scanner checks are grounded in this citation:
- ⚡GPC — Marketing Trackers Blocked
Legal notice: This page is for informational purposes only and does not constitute legal advice. The legal text excerpt is reproduced from official public sources and is current as of the stated effective date. Laws change — verify against the authoritative source and consult a licensed attorney for compliance guidance.