GPC — Marketing Cookies Must Be Blocked
Audited by Privisy — The Privisy scanner actively tests for compliance with this requirement. Findings linked to this citation appear in your scan report.
What it requires
When a GPC signal is active, third-party marketing and advertising cookies must not be loaded. Failing to block these trackers after receiving the GPC signal is a violation, regardless of whether a "Do Not Sell" link is present.
Legal text (excerpt)
A business that receives a valid opt-out preference signal shall not: load third-party scripts or pixels that conduct cross-context behavioral advertising, set or send any cookies or similar tracking technology to third parties for the purposes of targeted advertising.
Primary source
📄California Privacy Protection Agency (CPPA) — § 7025(c)(3): GPC — Marketing Cookies Must Be Blocked ↗Privisy checks
The following Privisy scanner checks are grounded in this citation:
- ⚡GPC Signal — Marketing Cookies Blocked
- ⚡GPC — Marketing Trackers Blocked
Legal notice: This page is for informational purposes only and does not constitute legal advice. The legal text excerpt is reproduced from official public sources and is current as of the stated effective date. Laws change — verify against the authoritative source and consult a licensed attorney for compliance guidance.